Serhat Güney

User Acquisition & Performance Marketing Lead

Istanbul, Türkiye

Ten years in performance marketing, split across two worlds. At Teknasyon I spent six years on user acquisition for subscription apps, from Getcontact's $1M+ annual budget to launching Kompanion from zero. At Adinteraction I lead performance marketing and brand management for fintech, real estate and e-commerce brands, on both the marketing and the technical side. I also co-founded Scora, a live-score app I built with Claude Code.

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About

Apps at Teknasyon, brands at Adinteraction, product at Scora.

My work sits where media, measurement and product meet. At Teknasyon, a non-gaming app publisher, I ran user acquisition for several subscription apps in parallel on Meta, Google App Campaigns, TikTok, Apple Search Ads and Snapchat: account structure, geo and audience splits, bidding, creative testing, and the cohort, trial-to-paid, LTV and payback reporting in Adjust and RevenueCat that tells you where the next dollar should go.

Alongside install campaigns I built web-to-app funnels for Getcontact, and for other portfolio apps I took single campaigns to as many as 35 countries. In 2022 I also worked with ShyftUp, a US growth consultancy, running ROAS-led UA for growth-stage apps.

Since 2023 I've been at Adinteraction, where the work is about brands rather than apps. I lead performance marketing and brand management for fintech, real estate and e-commerce clients, covering both the marketing side and the technical requirements behind it: campaigns on Meta, Google, TikTok and X, and measurement built on GA4, GTM, Meta CAPI, Enhanced Conversions and CRM data, reported in BigQuery and Looker Studio.

Scora brings me back to apps, this time from the product side. I build it with Claude Code, from the React Native app and Supabase back end to native iOS widgets and Live Activities, and I run its Apple Search Ads, Meta and Google campaigns myself. On the side, I work freelance with Turplus, an events company, building registration pages for B2B technology events and the pipeline behind them: form capture, CRM sync and tailored emails to attendees and to the brand.

10+

Years in performance marketing and UA, since 2016

$1M+

Annual paid UA budget I owned for Getcontact

Countries reached by a single multi-geo campaign

Ad platforms run hands-on, from Meta to Apple Search Ads

Skills & tools

Channels, measurement and the build stack.

Channels

Experience

Roles since 2015.

Co-Founder · Scora

Jun 2026 - Present

Live-score and match centre app for football and basketball fans in Türkiye, on the App Store and Google Play

Built the app end to end with Claude Code as the main development tool, starting from almost no coding background: React Native with Expo, Supabase, Sportmonks and other match-data feeds, plus native Swift for iOS widgets and Live Activities.
Went from first commit to the App Store in about eight months as one of two founders.
Shipped live scores with instant goal and card alerts, lock-screen Live Activities, match centres with line-ups, stats, xG and momentum, and live commentary translated into Turkish with Gemini.
Run the work through a pull-request flow with nearly 500 automated test files, guarded commands and several named Claude sessions for QA, audits and infrastructure.
Own ASO and acquisition: Turkish and English store listings, Apple Search Ads campaigns (brand, category, competitor), Meta and Google Ads, with Meta and TikTok SDKs for attribution.
Led a full redesign within four months of launch: a simpler home screen, five-tab navigation, a new typeface and one design language across football and basketball.

Performance Marketing Director · Adinteraction

Jan 2023 - Present

Director since Mar 2024, Performance Marketing Manager before

Lead performance marketing and brand management for fintech, real estate and e-commerce clients, covering both the marketing side and the technical requirements behind it.
Run the performance team behind Meta, Google, TikTok and X campaigns, from account setup and targeting to keyword strategy and optimisation.
Design measurement end to end: GA4 and GTM setups, Meta Conversions API, Google Enhanced Conversions and CRM integrations, so platform data and back-end sales tell the same story.
Built BigQuery and Looker Studio reporting pipelines and automated routine operations with Zapier.

User Acquisition Consultant · ShyftUp

Aug 2022 - Jan 2023

San Francisco-based growth consultancy, remote, freelance

Ran user acquisition for growth-stage apps against ROAS targets and trained the client teams along the way.

Senior Digital Marketing Specialist · Teknasyon

Dec 2016 - Jan 2023

Non-gaming app publisher. Digital Marketing Specialist from 2016, Senior from Dec 2022.

Owned paid UA for Getcontact, the flagship subscription app: $1M+ a year across 5 core markets on Meta, Google App Campaigns, TikTok and Apple Search Ads.
Set up Kompanion's acquisition from scratch at launch and scaled it as the app found its audience.
Ran multi-geo campaigns reaching up to 35 countries for other portfolio apps, alongside subscription UA for Exxen.
Built web-to-app funnels alongside install campaigns, and reported cohorts, trial-to-paid, LTV and payback in Adjust, RevenueCat and AppsFlyer.
Ran structured creative testing across Meta, TikTok, Google, Snapchat and Apple Search Ads, and turned the results into briefs for the next round.

Videographer & Video Editor · Muse İstanbul

Jun - Nov 2015

Shooting and editing video content

Education

Degree, certifications and courses.

Degree, 2011 - 2015

B.A. Cinema & Television

Beykent University

Languages

Turkish (native), English (fluent)

Certifications

Apple Search Ads CertifiedApple
Google Ads SearchGoogle Skillshop, 2024
Google Ads AppsGoogle Skillshop, 2024
AI-Powered Shopping AdsGoogle Skillshop, 2024
Google AnalyticsGoogle Skillshop, 2024
Digital MarketingHubSpot Academy, 2024
Content MarketingHubSpot Academy, 2024
Social Media MarketingHubSpot Academy, 2024
Social Media Marketing Crash CourseSemrush, 2024

Course completions

Claude Code 101Claude Academy
Claude Platform 101Claude Academy
Build an AI agent platform with Claude AgentsBuildcamp
Build a React Native mobile app with CursorBuildcamp
Build a full stack Next.js app with CursorBuildcamp

Selected work

Four projects, a little closer.

Scora / Co-founder, 2026

A live-score app, built with Claude Code

Two founders, no engineering team, and almost no coding background on my side.

Built it with Claude Code on React Native, Supabase and live match data, with lock-screen Live Activities, widgets and AI-translated commentary, and shipped it to the App Store in about eight months. I also run its store listings and Apple Search Ads, Meta and Google campaigns.

scora.com.tr

Getcontact / Teknasyon, 2016-2023

Paid UA for the flagship app, $1M+ a year

The publisher's largest subscription app, run on a USD budget across its core markets.

Owned paid UA on Meta, Google UAC, TikTok and Apple Search Ads in 5 core markets, with web-to-app funnels and cohort, LTV and payback reporting.

Turplus / Freelance, 2026

Event registration pages, end to end

B2B technology events where every registration has to reach both the attendee and the organising brand.

Designed and built the pages and the pipeline behind them: form capture, duplicate checks, CRM sync, and tailored emails with calendar invites for attendees and the brand team.

Adinteraction / Director, 2023-now

Brands, performance and measurement

Fintech, real estate and e-commerce brands with marketing and technical needs in one place.

Performance marketing and brand management, with measurement built on GA4, GTM, Meta CAPI, Enhanced Conversions and CRM data, reported in BigQuery and Looker Studio.

Focus areas

Where I'm most useful.

Mobile app user acquisition

Account structure, geo and audience splits, bidding and scaling for subscription apps, with budgets read through cohorts rather than first-day numbers.

MetaGoogle App CampaignsTikTokApple Search AdsSnapchat

Performance & brand management

Campaigns and day-to-day brand management for fintech, real estate and e-commerce clients, covering the marketing plan and the technical requirements behind it.

Google AdsMetaTikTokX

Measurement & attribution

MMP, server-side and analytics setups that make platform numbers line up with the back end, plus reporting people actually open.

AdjustAppsFlyerRevenueCatGA4Meta CAPIBigQuery

Web-to-app & subscription funnels

Web funnels that run next to install campaigns, judged on trial-to-paid, LTV, CAC and payback.

Web-to-appTrial-to-paidLTV / CACPayback

Creative & landing pages

Structured creative tests across channels, and landing pages with the plumbing behind them: forms, CRM sync and automated emails. A film degree helps when writing briefs and judging edits.

Creative testingLanding pagesForms & CRMEmail flows

Building with AI

Shipping product and internal tools with Claude Code, from Scora's first commit to both app stores.

Claude CodeExpoSupabaseAutomation